Steps to create the perfect logo

Steps to create the perfect logo

5 Steps to create the perfect logo

Everyone needs a visual representation of their brand or business, regardless of the size of your field of influence. This is why logos are so important: they become the symbol with which others imagine your start-up or business. The logo is not only the largest graphic design project that your business will have, but it is also one of the first tests of your creativity. To make the process more bearable, we leave you 

5 Steps to create the perfect logo:

1. Consider the competition

No matter what you sell, there will always be competition. And you have to overcome it. Before you start thinking about what type of logo you want, you and your team should find out what the competition does. See the logos. Look at the quality, what stands out, what color schemes they use¸ and if there seems to be a fashion you prefer to avoid. From there, you can have ideas that will help you stand out from the crowd.

Steps to create the perfect logo

A Professional logo designer

When we talk about colors and shapes, many expert designers use feng shui focused on the business activity to decide what those colors and shapes will be that will make the public better identify you in general.

2. Adaptable

Your logo should be flexible. It is likely to be used in various media such as online advertising, in print or on fabrics. It will have to be expandable and adjustable. Simply put: will your logo be as powerful in black and white as in color?

3. Design elements

Speaking of color, you have a rainbow of possibilities, if you want. Anyway, not all color, shaded font and gradient will make your logo look like the winning logo. This is achieved with fonts, shapes, size, etc. There are several design elements that you can play with, but knowing what goes with your niche is important. After all, you don't want your logo to look like the personification of Comic Sans in the professional world.

That is, knowing when to use serif, sans serif and scripts. Serif looks elegant. Sans serif looks clean and modern. Script is difficult and has a lot of personality but, if used well, it can take you far.

4. Icons

As with other design elements, the fact that you have the opportunity to select an icon to be a logo does not mean that you should go crazy with that. Before burying yourself alive with all the possibilities, ask yourself if you really need an icon. That a logo is only text is very acceptable.

5. Sketches

Even if you plan on leaving the design of your logo to a graphic designer, do not skip this step. Having some sketches of how you want your logo to look or feel is important. Not only does it help the graphic designer to have a better understanding of the design you expect, but it also helps you remember what you are looking for. Do several types and keep an open mind.

Conclusion

These five steps are just the beginning of creating the perfect logo. Although the process can be lengthy and may require many repetitions when thinking and sketching a logo, if you do your homework and get inspired, you will achieve a great logo. Remember: adaptability is crucial when developing the best logo.